Product PresentationWe were honored to create the livery for the Rabobank/Giant teams. Teams that have scored stage and overall victories in the Grand Tours around the world. Although the two bikes in this section might both be called the ‘Vapour’ with only the epithets ‘Alloy’ and ‘Carbon’ differentiating them, there are actually significant distinctions to be made. If you’re looking for a fun bike that can also do the grunt-work when required, this is the one for you. But if you want a dedicated workhorse, the Croix de Fer or Equilibrium will probably suit you better.
The aluminium frame is cheaper, although the fork is still carbon. Disc brakes remain present, but they have been changed to mechanical rather than hydraulic. The drivetrain is still a performance oriented 1×11 set up and, in all, this is still a competitive racing machine. There aren’t mounting points for front or rear pannier racks; strap on bike-packing bags are the weapon of choice here. Some practically remains, with downtube bottle bosses (useful for holding extra water or a tool keg) and discrete mudguard mounts. The frame is fully carbon and the cables are integrated into the frame for a cleaner look and better aerodynamics.
The store’s website currently lists new bikes from Trek, Electra, Salsa, All-city and Jamis. Tomias Hinchcliff opened the store in 1974 “with two bikes in a tiny storefront genesis bicycles in downtown Easton,” he said on the store website. If you purchase a product or register for an account through a link on our site, we may receive compensation.
What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. There are, however, a number of points that make this a more versatile bike than the carbon alternative.
The sales crew is always there with a smile to fit each customer and offer test rides in the parking lot – with a helmet fitting too, of course. Other bikes might have the specificity to perform better in a single one of these uses, but very few bikes would be able to perform as well as the Croix de Fer in all of them. It is the combination of a vast array of mounts, a robust steel frame and wide tyre clearances that allow this bike to be such a jack of all trades.
These are the dedicated carbon race bikes, as ridden by the (now disbanded) UCI continental team Madison Genesis. The frame has internally routed cables for better aerodynamics and a wide section down tube for better torsional stiffness. Our focus areas are Fixed gear, Single speed, Road, Gravel and Bikepacking. The latter is a segment we are a little bit extra found of; hence we will gladly help you find the correct bike, bags and all the equipment you need for the next bikepacking adventure. For the urban fixed gear and single speed cyclist we have plenty of messenger bags and clothing that can withstand a lot of rough use. Even if you’re not a bike enthusiast, you’ve probably noticed the giant bicycle perched on top of the store at 126 Bushkill St. You can see it as you pass by on Route 22 heading into New Jersey.
As with the Day One, there are mudguards, rear pannier rack, and an internally geared rear hub for all weather dependability. The Fugio is a rowdier bike than the Croix de Fer, more suited to playing around on the trails and using the bumps as a platform to get some air. The dropper seatpost, slacker head angle, shorter chainstays and clearance for tyres up to 50mm wide on 650b wheels are responsible for this more playful handling. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. These bikes are designed for longer days out being able to handle heavier loads and rougher roads. Some bikes (such as the Fugio) are more oriented towards the rough stuff, whereas others (such as the Croix de Fer) are better suited to carrying loads.
The Montane Icemen (Pete Sissons and Paul Cosgrove) underlined the bikes capabilities as they used a pair of Croix de Fers to circumnavigate the 1600-mile coastline of Iceland in 14 days. Genesis bikes became renowned for their use of steel tubing and ethos for function over form. This file contains additional information, probably added from the digital camera or scanner used to create or digitize it. PromotionWe were asked to help create promotional items for the first company store in the US. Product PresentationTrend setting and working with the factories to bring cutting-edge design concepts to a fast-paced market.