Its 1×9 drivetrain keeps things simple, while the swept back riser bars give the rider a more upright position. The Mantle is the brand’s XC and endurance bike, and is a full carbon 29er hardtail with 100mm travel. The Genesis Tarn is a steel-framed short-travel hardtail with 120mm travel and 27.5in wheels, and is equipped with Maxxis Rekon tyres.
For those interested in dipping their toes into racing, or just want a sportier feeling bike, the Zeal range is Genesis’ entry level carbon option. The geometry is more aggressive than the endurance-oriented Equilibrium, but not quite as ‘head-down bum-up’ as the dedicated racers that are the Zeros. Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position.
Despite designing all of our bikes in-house in Milton Keynes, we’re lucky to be able to produce them in world-class factories in Vietnam and Indonesia. Our hand-assembled frames are sent to our warehouse to be finished and sold. Genesis Bikes, based in the UK, has a long history of developing and building bikes they would ride. It makes you want to travel again, no matter how far or short. Genesis Bikes has always used the finest materials and gone its own way since 2001. Notably, this company is proud of its aversion to any one frame material.
We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is genesis mountain bike a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he’s riding road and gravel bikes most days for fun and fitness rather than training for competitions. Almost the antithesis of the Day One, the Flyer is sublime in its simplicity.
And if any of you were wondering what the extra part on the head tube is… the genius @robhayles1 added a little bit of carbon to hide my cables. Due of its success, Genesis launched its own label in 2006. Madison Genesis, a defunct UCI Continental team, used carbon bikes. The cables are routed inside for aerodynamics, and the down tube has a big section for torsional rigidity. With 13 bikes in all, Genesis debuted a mountain and cyclocross collection in 2006. Formed in 1978, the company has developed from flat handlebars to drop bars, touring and commuter bikes.
Adam Blythe rode for the likes of BMC Racing Team, Orica-GreenEdge, Tinkoff and Lotto-Soudal in his cycling career before retiring from racing in 2019. PromotionWe were asked to help create promotional items for the first company store in the US. Product PresentationTrend setting and working with the factories to bring cutting-edge design concepts to a fast-paced market. Product PresentationHelping to bring new categories to the market with beautiful and functional designs.
Disc brakes remain present, but they have been changed to mechanical rather than hydraulic. The drivetrain is still a performance oriented 1×11 set up and, in all, this is still a competitive racing machine. There aren’t mounting points for front or rear pannier racks; strap on bike-packing bags are the weapon of choice here.
Genesis has a lot of bikes in its ‘other’ category, so we’ve broken them down into Adventure, Cyclocross and Urban. Bikes for all occasions, from all materials, that ride well, last a lifetime and look good while they’re at it. Other bikes might have the specificity to perform better in a single one of these uses, but very few bikes would be able to…
The matte black finish with neon accents is sure to turn heads on any trail. Upgrade your mountain biking game with the 29″ Genesis Incline. These bikes will have rim or hydraulic disc brakes, but only one standard level.