Trek buys Pennsylvania’s Genesis Bicycles

Genesis bikes became renowned for their use of steel tubing and ethos for function over form. The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. Due to its popularity, Genesis became a label in its own right in 2006. With so many different variables this is an impossible question for us to answer properly!

PromotionWe were asked to help create promotional items for the first company store in the US. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams. Teams that have scored stage and overall victories in the Grand Tours around the world. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand.

genesis bicycles

However, through our online retail partner Freewheel, you are able spread the cost of your new bike via a finance scheme. For more information please see the Freewheel finance page here. We recommend noting down your frame number (located on the underside of genesis bike the Bottom Bracket) and using one of the many online services available. We may be able to supply a digital file of the decal you need but you will need to prove you own the bike. The best way to test-ride a Genesis is to contact your local Genesis dealer.

You have the option to have your new bike delivered to your local dealer, or to your door. Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position.

If you purchase a product or register for an account through a link on our site, we may receive compensation. Trade in your old Trek bike with Red Barn Refresh and get in-store credit toward the purchase of a new one. Genesis employ materials to their best application meaning you’ll find carbon, Titanium, steel and Aluminium utilized throughout the range. Look to the Equilibrium if you’re after a performance road package or to the Tour de fer if you desire a rugged reliable touring package, ready to go off the peg.

The store advertises a retirement sale starting Thursday, April 1. After 47 years, the owner of an iconic Easton bicycle shop has decided to retire. The perfect bike for a Bond villain, or a former British genesis mountain bike national road champion turned TV commentator. You’ll receive an email and/or text when your repairs have been completed, and we’ll be sure to give you a call if anything pops up along the way.

Please do head over to your local Genesis dealer to talk through price points, intended use and of course compatibility with the rest of your set-up.

Their colourways are stunning, and their frames are tough yet agile. UrbanBikeWear.com started 2013 in Johan’s bedroom with a smaller selection of bicycle clothes and commuting bags. From the beginning UBW’s concept has been to carefully select products from the big global market to find brands with a lot of heart. Our ambition is to be your niche bicycle shop where you can feel at ease with our products, chosen just for you. Today we have a wide range of cycling clothes and bags from Chrome Industries, Bagaboo, PEdALED, Endura, Vaude, Swrve to name a few. Brands that fulfill our demand for quality and provide excellent performance for equally high performing cyclists around the globe.

Hinchcliff referred questions about the sale to a person at Trek who was unavailable. EASTON, Pa. (BRAIN) — Trek Bicycle has acquired genesis bike, a single-store operator in the Lehigh Valley. Trek will fill all orders placed before it takes over as store owner. Bike service must be completed before Trek takes over, the site says.