At Genesis we have a history of doing things our own way, whether that’s making bikes we want to ride, or heading in a direction that might seem a little crazy at the time. Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation is a key attractor on the sales floor. If you have any questions about our products or your purchase, make sure to visit our customer service page.
Though we’re a bike shop that sells, builds and fixes bicycles, they’re really just the means to an end; albeit a beautifully designed means to an idyllic end. Our job most importantly is to encourage as many people as we can to get out and ride for transport and enjoyment. We’d love to make riding a bike as commonplace as your morning cup of coffee, which by the way is our other obsession. The Genesis range has expanded by a staggering amount, to include gravel, road, urban, and more.
Teams that have scored stage and overall victories in the Grand Tours around the world. YouTube’s privacy policy is available here and YouTube’s terms of service is available here. Trade in your old Trek bike with Red Barn Refresh and get in-store credit toward the purchase of a new one. If you disagree with any part of these terms and conditions, please do not use our website.
What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. British brand Genesis has become a brand synonymous with versatility for us here at Wheelbase.
We become title sponsor of the all-new Madison Genesis cycling team, bringing steel back to the peloton with prototype Reynolds 953 and 931 tubed Volare framesets. The Latitude Ti is our new flagship mountain bike and goes to the top of many wishlists, while a geared Flyer adds versatility to a classic. Will Snow completes the epic 2700-mile Tour Divide after 27-days aboard his Genesis iO ID, with just one puncture and genesis bicycles one new tyre. At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. However, through our online retail partner Freewheel, you are able spread the cost of your new bike via a finance scheme. We recommend noting down your frame number (located on the underside of the Bottom Bracket) and using one of the many online services available.
For the urban fixed gear and single speed cyclist we have plenty of messenger bags and clothing that can withstand a lot of rough use. The Montane Icemen (Pete Sissons and Paul Cosgrove) underlined the bikes capabilities as they used a pair of Croix de Fers to circumnavigate the 1600-mile coastline of Iceland in 14 days. Genesis bikes became renowned for their use of steel tubing and ethos for function over form. We’re already busy sketching, designing, prototyping and developing the next generation of British bikes built for your next adventure. The steel-framed High Latitude LT is our new grin-inducing UK trail hardtail, while at the opposite end of the spectrum, our Caribou fat bike ploughs a very different route.
Specialising in gravel, road, touring and mountain bikes made from steel, titanium and aluminium, these are bikes that encourage you to explore the paths and trails less travelled. Genesis is a UK bike brand specialising in no-nonsense road, touring, urban and mountain bikes for adults and children. Ranging from great value models upto competition-ready racers and with the dire UK weather in mind, they are generally suited to mixed weather conditions and offer comfortable geometries.
Unfortunately we do not range Genesis branded components for after sale. We now have a list of rear-mech hangers compatible with Genesis bikes – please visit your local dealer to order one. We may be able to supply a digital file of the decal you need but you will need to prove you own the bike. PromotionWe were asked to help create promotional items for the first company store in the US. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams.