We expand our mountain bike range to include the hardcore hardtails Abyss and Alptitude, and produced our first titanium frame; the Altitude Ti. In 2019 Genesis became aware of a potential problem involving the durability of Samox AF-13 single speed chainsets, specified on certain Day One models. genesis bike We’re always looking out for keen riders who are planning trips so we are open to receiving sponsorship proposals to consider. All our bikes are designed at our HQ in Milton Keynes but we’re extremely proud to be able to use some expert workshops in Vietnam and Indonesia for production.
Take your pick from their range of iconic builds such as the Croix De Fer, Fugio, CDA, Vapour, Datum & more. Credited with creating the first-ever gravel bike, Genesis bicycles are designed to take you on adventure — off-road, on-road, or wherever your heart desires. UrbanBikeWear.com started 2013 in Johan’s bedroom with a smaller selection of bicycle clothes and commuting bags. From the beginning UBW’s concept has been to carefully select products from the big global market to find brands with a lot of heart. Our ambition is to be your niche bicycle shop where you can feel at ease with our products, chosen just for you. Today we have a wide range of cycling clothes and bags from Chrome Industries, Bagaboo, PEdALED, Endura, Vaude, Swrve to name a few.
For the urban fixed gear and single speed cyclist we have plenty of messenger bags and clothing that can withstand a lot of rough use. The Montane Icemen (Pete Sissons and Paul Cosgrove) underlined the bikes capabilities as they used a pair of Croix de Fers to circumnavigate the 1600-mile coastline of Iceland in 14 days. Genesis bikes became renowned for their use genesis bike of steel tubing and ethos for function over form. We’re already busy sketching, designing, prototyping and developing the next generation of British bikes built for your next adventure. The steel-framed High Latitude LT is our new grin-inducing UK trail hardtail, while at the opposite end of the spectrum, our Caribou fat bike ploughs a very different route.
Brands that fulfill our demand for quality and provide excellent performance for equally high performing cyclists around the globe. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes. With testing complete, we release two bikes built for adventure – the Datum (faster, lighter Croix) and Vagabond (the Croix’s mad aunt).
All our frames are put together by hand in batches and then assembled before being shipped over to our warehouse. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted genesis bicycles specific features across a product offering that reached almost 3000 SKU’s. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand. Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer.