Genesis is the upmarket and more performance oriented partner brand of Ridgeback. They are best known for their UK specific, and progressive, often experimental bike designs with very high specification. As with Ridgeback, ‘UK specific’ means these bikes are made for our particular cycling conditions, instead of according to an international one-size-fits-all formula.
This gives a Genesis bicycle bought in Millet, Alberta, a two-year warranty. With a 2×9 Shimano Sora groupset and mechanical disc brakes, there are notable differences to the higher end Croix de Fer. But these won’t present an impediment to getting out and using the frame for the huge variety of applications it has the capability for. Gravel riding, endurance road riding, cycle-touring, commuting, these are all still possible on this bike – it’s just a more accessible platform to get started with. The angles are steep, the front end is low and there aren’t mudguard or pannier mounts.
For the entry level, you’ll get a Shimano Claris 2×8 drivetrain, an aluminium frame and carbon fork. Whilst the 30 model gets a Shimano 105 2×11 drivetrain, along with the aluminium frame and carbon fork. Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position.
Cycle Babac bought Genesis Cycles five years ago and have done a great job of improving the full line and features. They include lightweight fat-bikes, gravel bikes, cruisers, hard-tailed genesis bicycles mountain bikes and electric bicycles. Each Genesis bicycle come with a one-year manufactures warranty. Here at Circuit Cycle, we add another in-house one-year labour warranty.
Almost the antithesis of the Day One, the Flyer is sublime in its simplicity. It employs easily adjustable rim brakes, a single 42×17 gear, and it has mudguards to keep the spray off. Although genesis bike the frame is steel, it’s relatively lightweight with a carbon fork and no excess components weighing it down. This is a bike that will zip around town without a second thought.
The perfect bike for a Bond villain, or a former British national road champion turned TV commentator. Try out unlimited access with 7 days of Outside+ for free. You’ll receive an email and/or text when your repairs have been completed, and we’ll be sure to give you a call if anything pops up along the way. Plus, if our turnaround time exceeds 24 hours, we’ll set you up with a complimentary demo bike. Check out our electric bike buyer’s guide to learn about the benefits of e-bikes, how to choose the right one for your riding style, and the best maintenance tips and tricks.
The aero features of more expensive bikes are present, with cables are routed internally and the leading edges of the frame are smoothly rounded. The groupset is Shimano Tiagra with a 2×10 drivetrain while the maximum tyre size is 25c. That’s not to say that they’ve forgotten the road market. A solid steel range and a smattering of aluminium and carbon models brings the brand bang up to date. About three years ago, they brought in e-bikes, which added a new avenue of bicycle access for someone who might need a pedal assist from an electric motor.
An internally geared hub goes a long way to weather proofing the drivetrain, as do the full housed gear cables that help stop dirt degrading your shifting performance. Not quite mainstream, yet still hugely popular, Genesis Bikes are a British brand loved by steel-aficionados and adventurers alike. PromotionWe were asked to help create promotional items for the first company store in the US. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment.