The sales crew is always there with a smile to fit each customer and offer test rides in the parking lot – with a helmet fitting too, of course. Other bikes might have the specificity to perform better in a single one of these uses, but genesis bike very few bikes would be able to perform as well as the Croix de Fer in all of them. It is the combination of a vast array of mounts, a robust steel frame and wide tyre clearances that allow this bike to be such a jack of all trades.
The aero features of more expensive bikes are present, with cables are routed internally and the leading edges of the frame are smoothly rounded. The groupset is Shimano Tiagra with a 2×10 drivetrain while the maximum tyre size is 25c. For those interested in dipping their toes into racing, or just want a sportier feeling bike, the Zeal range is Genesis’ entry level carbon option.
Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand. Not quite mainstream, yet still hugely popular, Genesis Bikes are a British brand loved by steel-aficionados and adventurers alike.
Capable on and off road, it was a gentle step away from our original Vapour and towards a bike that was intended to go further… but we never imagined quite how much further. At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. The best riding is off the beaten track, on that road – or path – to who knows where. Its 1×9 drivetrain keeps things simple, while the swept back riser bars give the rider a more upright position. The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001.
As the name suggests, these are bikes that are designed for the explicit purpose of riding on the road. Some are more race oriented, meaning mudguard and pannier mounts are forgone and the geometry is longer and lower. Others have more of an endurance focus, better suited to long rides and have all the mounts you need for light cycle-touring. UrbanBikeWear.com started 2013 in Johan’s bedroom with a smaller selection of bicycle clothes and commuting bags. From the beginning UBW’s concept has been to carefully select products from the big global market to find brands with a lot of heart.
Genesis Bikes are a British cycling brand with a heritage of building the kind of bikes that they want to ride themselves. The kind of bikes that make you dream of your next adventure no matter the size. Since 2001 Genesis Bikes have had an eye for the finer details, utilising the very best materials and always heading in their own direction. Genesis build bikes that are simply built to go everywhere with you and do a bit of everything. Take your pick from their range of iconic builds such as the Croix De Fer, Fugio, CDA, Vapour, Datum & more. With a 2×9 Shimano Sora groupset and mechanical disc brakes, there are notable differences to the higher end Croix de Fer.
The aluminium frame is cheaper, although the fork is still carbon. Disc brakes remain present, but they have been changed to mechanical rather than hydraulic. The drivetrain is still a performance oriented 1×11 set up and, in all, this is still a competitive racing machine. There aren’t mounting points for front or rear pannier racks; strap on bike-packing bags are the weapon of choice here. Some practically remains, with downtube bottle bosses (useful for holding extra water or a tool keg) and discrete mudguard mounts. The frame is fully carbon and the cables are integrated into the frame for a cleaner look and better aerodynamics.
These are the dedicated carbon race bikes, as ridden by the (now disbanded) UCI continental team Madison Genesis. The frame has internally routed cables for better aerodynamics and a wide section down tube for better torsional stiffness. Our focus areas are Fixed gear, Single speed, Road, Gravel and Bikepacking. The latter is a segment we are a little bit extra found of; hence we will gladly help you find the correct bike, bags and all the equipment you need for the next bikepacking adventure. For the urban fixed gear and single speed cyclist we have plenty of messenger bags and clothing that can withstand a lot of rough use. Even if you’re not a bike enthusiast, you’ve probably noticed the giant bicycle perched on top of the store at 126 Bushkill St. You can see it as you pass by on Route 22 heading into New Jersey.
There are mounts for mudguards and a pannier rack, which expands the range of use from just road riding to commuting and even lightweight cycle touring. Almost the antithesis of the Day One, the Flyer is sublime in its simplicity. It employs easily adjustable rim brakes, a single 42×17 gear, and it has mudguards to keep the spray off.
Although the frame is steel, it’s relatively lightweight with a carbon fork and no excess components weighing it down. This is a bike that will zip around town without a second thought. Prefitted mudguards and more puncture resistant city tyres are such examples. The bikes are available either with rim brakes or hydraulic discs, genesis mountain bike but there is only one spec level with these bikes. The rim brake version can take tyres up to 28c, whereas the disc version can handle 30c. Specialising in gravel, road, touring and mountain bikes made from steel, titanium and aluminium, these are bikes that encourage you to explore the paths and trails less travelled.