Acumium brought a strategic and disciplined approach to our website development and design process, with a true focus on our consumers and optimizing their experiences. I am really excited to take the project to the next phase for the brand. Rear coaster brake, also called a pedal brake, provides intuitive stopping power and speed control. Steel construction provides durability for long lasting use for years of cycling adventures.
As always, the Paramount spared no expense; the bicycles were given high-quality lightweight lugged steel frames using double-butted tubes of Reynolds 531 and fitted with quality European components including Campagnolo derailleurs, hubs, and gears. The Paramount series had limited production numbers, making vintage examples quite rare today. Other road bikes were introduced by Schwinn in the early and mid 1960s, such as the Superior, Sierra, and Super Continental, but these were only produced for a few years. The Varsity and Continental sold in large numbers through the 1960s and early 1970s, becoming Scwhinn’s leading models. The wheel rims were likewise robust, chromed, stamped steel with a unique profile designed to hold the tire bead securely, even if pressure were low or lost. By the late 1970s, a new bicycle sport begun by enthusiasts in Northern California had grown into a new type of all-terrain bicycle, the mountain bike.
In 1979, Edward R. Schwinn Jr. was made president of the company and promptly closed down all of the Paramount operations until they could be brought up to date. In time, the Paramount came in a variety of models but remained expensive to produce and purchase. In need of e-commerce and digital marketing expertise, we created an intuitive digital experience and brand new look for Schwinn.
While every large bicycle manufacturer sponsored or participated in bicycle racing competition of some sort to keep up with the newest trends in technology, Schwinn had restricted its racing activities to events inside the United States, where Schwinn bicycles predominated. As a result, Schwinns became increasingly dated in both styling and technology. By 1957, the Paramount series, once a premier racing bicycle, had atrophied from a lack of attention and modernization. Aside from some schwinn ebike new frame lug designs, the designs, methods and tooling were the same as had been used in the 1930s. After a crash-course in new frame-building techniques and derailleur technology, Schwinn introduced an updated Paramount with Reynolds 531 double-butted tubing, Nervex lugsets and bottom bracket shells, as well as Campagnolo derailleur dropouts. The Paramount continued as a limited production model, built in small numbers in a small apportioned area of the old Chicago assembly factory.
All our ERT helmets feature a layer of foam designed to help redirect force away from your head more effectively. Find all your schwinn beach cruiser favorite Schwinn products at the retailers listed below. Shop online or in-store to bring the fun of a great ride home today.
Schwinn period-correct parts give the bike a vintage look and feel, including the classic banana seat and high rise ape bars with classic grips. Simply find the bike or gear of your dreams online, and we’ll have it ready for you when you arrive. We’ll ensure a perfect fit for your riding needs and answer any questions you may have. Put more energy into cycling and less into worrying with our ERT helmets.
The Paramount operations were moved to Waterford, Wisconsin, where the Paramount was reborn with a modern factory and workforce. Schwinn then partnered with 7-Eleven, establishing a team including Eric Heiden. When 7-Eleven decided to hit the big time in racing, Schwinn went its own way due to a lack of funding. Schwinn was, however, able to recruit an up-and- coming rider named Lance Armstrong to its ranks. The Meridian’s classic cruiser look includes full coverage fenders over all three wheels to help keep you dry from that inevitable puddle you come across, while the wide tires on single wall alloy rims provide lightweight strength and traction on paved surfaces. With a wide rear wheel position, the Meridian tricycle provides more stability than a bicycle so riders of all experience levels can get around easily.
Mountain bikes were originally based on Schwinn balloon-tired cruiser bicycles fitted with derailleur gears and called “Klunkers”. A few participants began designing and building small numbers of mountain bikes with frames made out of modern butted chrome-molybdenum alloy steel. Using the standard electro-forged cantilever frame, and fitted with schwinn beach cruiser five-speed derailleur gears and knobby tires, the Klunker 5 was never heavily marketed, and was not even listed in the Schwinn product catalog. Unlike its progenitors, the Klunker proved incapable of withstanding hard off-road use, and after an unsuccessful attempt to reintroduce the model as the Spitfire 5, it was dropped from production.
The new company produced a series of well-regarded mountain bikes bearing the Schwinn name, called the Homegrown series.[62] In 2001, Schwinn/GT declared bankruptcy. Sometime in the 1970’s, the Schwinn Chicago factory was organized by the United Auto Workers union, who felt that bicycle factory workers should be paid on the same scale as automotive workers. Unfortunately, the realities of the marketplace didn’t agree, and Schwinn closed the factory, transferring most production to Japan (Panasonic) and Taiwan (Giant). Schwinn also built a factory in Greenville, Mississippi, but it didn’t last, and even bought a factory in Hungary, but the deal fell through, and Schwinn never imported any Hungarian bikes to the U.S.