It’s an innovative and stylish design that keeps us on the cutting edge of the indoor cycling industry – and it will keep you coming back time after time. The new AC Performance with Carbon Blue bike is in a class by itself. A stronger drive train and carbon blue belt make for easy maintenance while delivering an authentic riding experience indoors.
During the factory strike, Schwinn turned to
a small bicycle manufacturer in Taiwan called Giant. Anything but a Giant, the
company desperately wanted to produce bicycles for the dominant company of the
era. Schwinn
managers realized that low-cost, high-quality manufacturing in Asia rather than
in the USA was a real possibility.
To take advantage of
lower wages and favorable exchange rates, many US companies were beginning to manufacture
products in Asia. As an example, Radio
Corporation of America changes its name to RCA Corporation to recognize its
manufacturing of a large range of products and expansion into other countries. Schwinn started the decade
selling 500 thousand bicycles in 1960 and reached close to 900 thousand by 1970
(Petty 2007). The company also was not resting on its laurels because it was busy
introducing popular new models.
Powered by personalized zones, accountability and an instructor who will push riders to be their best, the Z Bike was designed for studios that focus on unifying their members with color. The configurable console allows for your instructor to design the class around FTP, Heart Rate, or Cadence for an experience that is never the same twice. Most models of Schwinn bikes have years of images and information via old catalogs, advertisements and Schwinn documentation. This page lists Schwinn bicycles models (sorted alphabetically) and links to their details. If you’re children aren’t quite old enough to ride a bike of their own, shop our selection of child seats and bike trailers. These products allow an adult bike to support a little one tagging along for a ride by easily and safely attaching to the adult’s bicycle.
This is the full history of Schwinn as a family company from 1895 to 1992. I also have separate posts for different time periods that are the same as those in this article. The reason for them is that many people don’t want to skim through the whole history to find information on a particular time period. Do you want a bike that they can simply ride up and down the street or around the park? The affordable, indoor cardio solution designed to keep you active.
A growing number of US teens and young adults were purchasing imported European sport racing or sport touring bicycles, many fitted with multiple derailleur-shifted gears. Schwinn decided to meet the challenge by developing two lines of sport or road ‘racer’ bicycles. One was already in the catalog — the limited production Paramount series. The Paramount series had limited production numbers, making vintage examples quite rare today. Other road bikes were introduced by Schwinn in the early and mid 1960s, such as the Superior, Sierra, and Super Continental, but these were only produced for a few years. The Varsity and Continental sold in large numbers through the 1960s and early 1970s, becoming Scwhinn’s leading models.
The company would eventually be renamed the Schwinn Bicycle Company. With his
background as an innovative motorcycle engineer, he set his eyes on developing futuristic
new bicycle products geared towards children. The stage was set for an era of Schwinn
creativity and innovation that would catapult the company into a dominant position
in the bicycle industry. A nice side benefit of purchasing Henderson was they also
produced a line of bicycles that could be integrated into the Schwinn portfolio. In a sense, entering into the motorcycle business saved Schwinn as a bicycle
company by getting through a very rough patch of declining sales.
For the children of the 1950s, bicycles were more than just
a toy. For them, the bicycle was a critical means of transportation and gave
them the first taste of freedom from their parents. Children could independently
ride around their neighborhoods, to a friend’s house, to pick up baseball
games, or to just hang out. With the increasing suburban sprawl creating schwinn tricycle longer
distances but safe low traffic volume streets, bicycles became something of a childhood
necessity. Selling bicycles through smaller shops meant that that
Schwinn had to develop its own marketing strategy. Schwinn boldly stepped out
of its engineering comfort zone and recruited many of Hollywood’s top stars to
promote their innovative bicycle lines.