The Datum comes with 32c tyres, which is a bit closer to the ‘road’ end of the spectrum. But there is clearance for up to 38c, so if the conditions require it, this bike is able to handle the rougher stuff. Essentially an aluminium version of the Croix de Fer, the CDA features a similar plethora of mounts and wide clearances but comes in at a significantly lower price.
Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he’s riding road and gravel bikes most days for fun and fitness rather than training for competitions. “Thank you @genesisbikesuk for letting me go wild with this bike!!
So many models are offered that it can be hard to choose exactly which bike is best for you. We’ve split this guide up into four large sections; road bikes, adventure bikes, cyclocross bikes, and utility bikes, detailing each of the bikes in the range and how they differ from the others. If you’re a dyed in the wool roadie or complete ‘cross-head, you can jump straight to the section that interests you most. Spanning the pro-level race-ready Zero Team (£4500) to the Zero.1 (£1300), an ideal first carbon bike for burgeoning roadies, the line-up has something for riders of all abilities. For those looking for the most advanced drivetrain coupling in the form of Shimano’s electronic Di2 system along with a surprisingly clean aesthetic, it’s hard to find better value than the Zero.i (£3000). In keeping with Genesis’s core values, the line-up is notably consistent in carbon fiber grade and manufacturing process across models (many companies use lower grade materials and outsourced labor for cheaper frames).
Which lets be honest, would have been ‘pretty trick’ if he’d not let a pissed up Rob Hayes loose on it. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Product PresentationTrend setting and working with the factories to bring cutting-edge design concepts to a fast-paced market. Not quite mainstream, yet still hugely popular, Genesis Bikes are a British brand loved by steel-aficionados and adventurers alike.
But these won’t present an impediment to getting out and using the frame for the huge variety of applications it has the capability for. Gravel riding, endurance road riding, cycle-touring, commuting, these are all still possible on this bike – it’s just a more accessible platform to get started with. The steel tubes of these endurance bikes, with their ability to dampen the road buzz, make them perfectly suited to long days out in the saddle. Pannier and mudguard mounts are also present on these frames, adding to their versatility. The external cable routing and threaded bottom brackets are also features that will be well apricated by home mechanics.
With these bikes, the saddles have been changed for a women specific model as well as shorter cranks and narrower handlebars being specced to better suit female proportions. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes. If you’re genesis bicycles in the market for a more porteur-style bike, the Brixton is where Croix de Fer meets cargo. Its 1×9 drivetrain keeps things simple, while the swept back riser bars give the rider a more upright position. The Mantle is the brand’s XC and endurance bike, and is a full carbon 29er hardtail with 100mm travel.
Genesis cycles are perfect for anyone looking for a hybrid of on and off-road that is comfortable on all day journeys on tarmac or gravel. Visit us in our stores in Edinburgh (Bruntsfield or Canonmills), Leeds, Newcastle and Aberdeen. Also available for sale online with UK delivery or collect in store.
Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. Credited with creating the first-ever gravel bike, Genesis bicycles are designed to take you on adventure — off-road, on-road, or wherever your heart desires. The Fugio is a rowdier bike than the Croix de Fer, more suited to playing around on the trails and using the bumps as a platform to get some air.
They have a program called BikesGiving where they ask customers to log their miles over the course of a year. When everyone turns in their miles on October 31, Genesis gives a penny per mile to a charity that’s hyper-local. Last year, the Children’s Home of Easton received a check for $2,460. The store’s website currently lists new bikes from Trek, Electra, Salsa, All-city and Jamis. Tomias Hinchcliff opened the store in 1974 “with two bikes in a tiny storefront in downtown Easton,” he said on the store website. Genesis bikes became renowned for their use of steel tubing and ethos for function over form.
The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. Due to its popularity, Genesis became a label in its own right in 2006. You feel confident genesis bike handling the bike at any speed because of the reliable brakes. Finally, the Columbia Rd is a beautiful step-through with a low maintenance and practical 8-speed internal hubgear.